Sogody

Building Strong Frontend Foundations

I worked at Sogody as a front-end engineer, where I built the foundations of how I approach product development, user experience, and business impact through technology. This period of my career shaped my understanding that frontend engineering is not just about visuals, but about influencing user behavior and delivering measurable results.

At Sogody, I had the opportunity to work closely on the company’s digital presence, contributing to user interfaces and experiences that directly supported growth.

Crafting User Interfaces and Experiences

My role focused on building high-quality UI using HTML, CSS, and JavaScript, with strong attention to usability, accessibility, and clarity. I worked on pages and flows that were often the first interaction users had with the product, which made correctness and polish essential.

This hands-on frontend work taught me the importance of details—layout, copy, interaction patterns—and how small changes can significantly affect how users perceive and engage with a product.

Learning and Applying Conversion Rate Optimization

One of the most impactful aspects of my time at Sogody was the strong emphasis on Conversion Rate Optimization (CRO). Rather than treating CRO as a separate discipline, it was embedded into everyday frontend work.

I learned how to:

• Analyze user behavior and drop-off points

• Form hypotheses around design and interaction changes

• Test and iterate on UI improvements

• Measure results and tie them back to business outcomes

By actively applying CRO principles in my daily work, I saw firsthand how frontend decisions directly influenced conversion rates and revenue. This experience fundamentally changed how I thought about engineering: success was not just shipping features, but improving outcomes.

Bridging Design, Engineering, and Business

Working at Sogody required close collaboration between engineering, design, and business stakeholders. This environment helped me develop strong communication skills and an appreciation for cross-functional alignment.

I learned how to translate business goals into frontend implementations, balancing aesthetics, usability, and performance. These early experiences made it clear that engineering decisions rarely exist in isolation—they are always connected to product strategy and user needs.

A Lasting Impact on My Engineering Mindset

My time at Sogody laid the groundwork for everything that followed in my career. It instilled a strong sense of ownership, a results-driven mindset, and an appreciation for experimentation and iteration.

The focus on CRO, user behavior, and measurable impact continues to influence how I work today—whether building scalable systems, improving performance, or leading teams. Sogody was where I learned that even the smallest frontend change can have a meaningful business effect.